Sunglasses are bolder than ever this year, with thick frames, tinted lenses, and patterns proving to be as popular on the high street. These eyewear brands are globally popular, thanks to their sizeable following on Instagram as well as celebrity and influencer endorsements. From reflective lenses to geometric frames, we dig out and uncover this year’s hottest labels offering the latest trends that are getting girls all around the world excited. If you’re tired of turning to the same old classic brands or can’t afford to shell out hundreds of dollars for a designer pair, there are plenty of new, up-and-coming labels with very cool, affordable styles to choose from. Here are the 10 coolest fashionable brands you might not know yet.
10 Coolest fashionable Sunglasses Brands You Might Not Know Yet
Founded by Megan Trimble and Gareth Townshend in 2012, Zanzan was introduced to Bharti Pasricha by Laura Bailey, who invested in the brand last March. She acts as a creative ambassador, consulting and assisting with the design of the frames. You’ll know Zanzan’s frames from their bold shapes and make-you-look-twice materials: vintage acetate sourced from around Italy and inspired by everything from ’50s Beat poets to Salvador Dali.
Founded in 2001, Oxydo is a leading brand of the Italian Safilo group. They are the pioneers in the field of producing unconventionally stylistic eyewear. The quintessential brand promises design, comfort, style, and quality. Myriad hues, light-weight feel and bold volumes come together to create the most iconic sunglasses. The laser-printed logo on the right lens boasts of the brand’s signature detailing and craftsmanship. Since all the sunnies belong to the premium category, they don’t dig a hole in your pocket!
If you haven’t heard of the brand Komono yet, then you are late to the game. This sunglasses brand is popular with celebrities and fashion trendsetters alike, with Kendall Jenner, Gigi Hadid, and Emma Stone sporting these modern shades. Fashionistas adore Komono glasses for their minimalistic and trendy designs, which feature a sleek finish, unique colors, and classic patterns.
Quattrocento was born of a thunderbolt of an idea in an internet cafe between fashion insider Sharon Ezra and Eugenio Pugliese, whose family has been in the eyewear business for many years. Unlike most eyewear companies, Quattrocento’s eyeglasses are a complete art of handicrafts in Italy. Manufactured by Italian artisans in Cadore, Veneto in northern Italy, Quattrocento prides itself on its fashion forwardness and affordable prices.
Designed in New York and handcrafted in France, Smoke x Mirrors merges style, quality and old school craftsmanship in sunglasses that you wouldn’t expect to be referenced to as “old world.” The reality is when you make things by hand, some might think that you’re going about things in an antiquated way. By all means, innovation usually means factory lines and mass production. But if you want something to be good, to be detailed and to be perfect, you do it slowly and by hand.